Meet Atlanta's Hottest Spoiled Brat!

Written By: India Fitzgerald

   During the month of February, in honor of Black History month, SPECS asked followers on Facebook and Instagram to tag Black entrepreneurs that they believed deserved recognition for a chance to be featured on SPECS blog. I received quality entrepreneurs ranging from massage therapists, photographers, all the way to fashion designers. This sparked great opportunities to network amongst  peers and showcase how multifaceted Black entrepreneurs are in this market. All brands were worthy of their own feature and brought something fresh to the table so it was a hard decision to narrow it down to one.

CEO Keys of Spoiled Brats Brand

   However, one CEO did shine in a way that I believed was inspiring and uplifting and that is Keys. Keys also known as @Fallforkeys on IG, is the creative behind Spoiled Brats Brand. Spoiled Brats Brand is a clothing line that captures streetwear with an Atlanta flare. SBB has a captivating signature logo of a scorned woman, very similar to medusa, with the souls of the men she captures entangled in her hair. Keys isn't afraid of making bold statements with bright colors and also making a line that is comfortable for men and women. Spoiled Brats Brand is currently available in House of Fresh Boutique, owned by super-producer Drumma Boy, and online.

Keys inside House of Fresh Boutique beside her mannequin

   The Atlanta designer pulls her inspiration from past heartbreaks and life experiences. Keys elaborates,"being able to express my self in a creative way and not being so stuck in my experience or  in my situation." The scorned woman logo has fire in her eyes symbolizing the pain and the resilience to move forward, Keys has personified her logo by being the perfect example of perseverance. The Spoiled Brats brand has been in the making for a few years and each year SBB has reached new milestones. Keys has been featured on radio, and publications like Voyage ATL, and Metro Atlanta Black. Keys has no problem with paving her own way and creating opportunities for her to grow.


"Being a Spoiled Brat is pretty much just being confident, getting what you want, empowering other women and also just being comfortable in your own style and in expressing yourself"


   Fun fact disclosed by the CEO Keys, men are her highest demographic that purchase her pieces. Maybe the scorned logo has seductive powers as well that men can't resist. So if you are a man looking to shake things up, I highly suggest you take a peak in the boutique or on her online site.

Spoiled Brats Brand "Super Slimey" Men's Windbreaker

  Keys and Nike have the best advice for aspiring entrepreneurs and that's JUST DO IT! "Don't be afraid to fail," added by the designer. She emphasized having a great support group, that are genuinely invested in your success and to keep going. Consistency is key, as long as you continue to make your small steps turn into big steps you will be able to see the light at the end of the tunnel. Just learning Keys journey and how she was able to spark a relationship with House of Fresh on her own and receive love in a way that allowed her to gain more exposure is proof enough that you just have to put yourself out there and keep pushing.

India (SPECS Blogger) and Keys after Exclusive Interview

  This interview was special to SPECS Blog not only because it is our very first interview, but because Keys is a prime example of hard work plus consistency. She has taken the necessary steps into building relationships within her community and growing in a way that helps her leave a mark in black culture. She also opens herself up to give advice to any aspiring entrepreneur just by directly messaging her on her Instagram page @Fallforkeys. If you would like to learn more about this Spoiled Brat just tune in to the interview on YouTube and follow on IG @SpoiledBratsBrand.